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If you have a website, it is important to implement good SEO practices. Good SEO techniques make your site visible in search engines, since studies show most internet users only click the first 10-20 results. Use the following tips to raise your search engine ranking.

Website Name

search engine optimization6Choose the name of your website with keywords in mind. Websites with your name or something cute like AppleofMyEye.com as the domain won’t work well in search engines. It is best if domain names have keywords relevant to your site. For example, if you sell greeting cards, you would want something with greeting cards in the domain name.

Unique Content

Include unique and relevant content. Your site won’t get noticed in search engines without unique content related to your site theme. Duplicate content will get your site dropped your site down in the rankings, so try to make your content 100% unique. If you don’t want to write the content yourself, you can outsource it to freelance writers.

Keyword Placement

Place keywords strategically on your pages. It isn’t enough just to include keywords in meta tags, since many search engines rarely use those anymore to rank your site. Use H1, and H2 etc, and also place them in the interactive portions of your page, according to the Northern Virginia marketing company.

SEO Friendly Web Deisgn

Use a search engine friendly design. If you aren’t ranking high, examine your web page design. Your page design may look charming to you, but not search engines. View your site in a text editor. Is your text and keywords close to the top of the page? A search engine won’t be able to see text pushed way down on the page. Remove all the extra space in the HTML code, and place java script string in an external file. Try to place style information in a cascading style sheet.

Implementing these simple SEO techniques will boost your search engine rankings. All it takes is some effort on your part.